Company
SolarEngine is a Ukrainian company specializing in design, installation, and maintenance of turnkey solar power plants. The company is actively developing its digital marketing direction to increase website leads and automate the processing of potential clients.
Need
SolarEngine requested an interactive flexible survey on their WordPress site to help visitors quickly calculate which solar power system suits them best.
Key requirements:
- Survey with branching logic (depending on user responses, the system generates different scenarios for the following questions).
- Ability to automatically transfer survey results to KeyCRM, so managers immediately receive complete lead information.
- Modular implementation to allow further expansion or adaptation of the survey without changing the site structure.
Solution
To implement the task, a custom WordPress module was created to build surveys with logical branches and conditional transitions between questions.
Functional features of the solution:
- Survey Builder — the administrator can independently add questions, answer options, and configure transition logic.
- Integration via webhooks — response results are automatically sent to KeyCRM or any other system via flexible webhooks.
- Data Handler — a special script receives survey results and via API creates a lead in KeyCRM, including all client information: name, contacts, type of house, desired capacity, etc.
- Fully responsive — the survey displays correctly on smartphones, tablets, and desktops.
- Embed anywhere on the site using a shortcode.
Result
- The client received a convenient lead generation tool that automatically selects the optimal solar system based on user needs.
- Lead processing time decreased, and website conversion increased thanks to the personalized approach.
- Survey data is securely and instantly sent to KeyCRM, allowing SolarEngine to automate their sales department workflow.
- The survey became a central element of the marketing strategy, helping the company increase inquiries and strengthen search visibility for queries like “turnkey solar power plant” and “online solar panel calculation”.
Project in Numbers
100% responsive — accessible both from mobile and desktop.
+42% increase in website leads within the first 2 weeks after launch.
0 manual processing — all responses are automatically sent to the CRM.
3 minutes — average time for a user to complete the survey.
Module view with demo data
